Why Use A Funded Proposal For Your Business?

In this article, I am going to share with you why you should use a funded proposal for your business. Before we begin and for those who don’t know what a funded proposal is yet, it’s a marketing plan where you sell an inexpensive information product or a system to your market on the front end. This is an effective strategy because it allows you do do a couple of things.

First the inexpensive front end product will have a much higher conversion rate, allowing you to recoup your advertising investments quickly on the front end. Second, so long as you provide a quality product on the front end as your funded proposal it will help to build trust with your customer base which will allow you to offer them higher end products later on and convert better.

If the main product you are selling, for example, is a $100, $500 or even $10,000 dollar product, who is more likely to buy? Someone who doesn’t know you, doesn’t know if they can trust that what you offer is of value to them, or someone who has purchased something from you before that they are happy with?

Why Use A Funded Proposal For Your Business?

You need to use a funded proposal system for your  business as a way to make immediate profits which mean you can now afford:
1. endless advertising by recovering your expenses on the front end.
2. generate endless leads and prospects for your higher ticket items in your sales funnel, through continued advertising that is being funded by your front end product.
3. more sales of your back-end product or products due to more leads and higher conversions.
This killer strategy of having a funded proposal is critical to your success because it will allow you to stay in the game financially and generate enough activity to see the fruits of your labors.

So instead of trying too hard sell your product to cold leads, offer them something that can truly help them in their pursuits. Offer them real value in an inexpensive package and over deliver. In the online marketing world, so many people are just trying to make a quick buck by hard selling products, be different, give your customers real value and they will remember and come back to you again for your other products because they know you will provide them with value.

Inside that inexpensive information or marketing system, give them something that can help them get results. Or simply use the product or system to begin building a relationship with your leads and prospects. For example, I use an authority blogging system as my funded proposal product, it gives them a ready-made blog, that is fully optimized for SEO on a high page rank authority domain. These blogs rank very quickly and easily for long tail keywords and when used in conjunction with the free training I provide through my blog and newsletter customers are able to start generating organic traffic in as few as a couple of days and begin to scale it up from there.


So there you have it. I hope that you have learned something from this article about why you need a funded proposal to help build your list and your business more effectively.